'Ramini Espresso Bar' in Manhattan (37th & 8th Ave)
The final arrangement of the two-level logo
Final chosen location in cafe
Go see the real thing:
Ramini Expresso Bar 265 W 37th St. New York, NY 10018
And say ‘hi’ to Rami from me!
Testing the shadow effect using the final standoffs
Surface texture and patina detail
Wanting to do something special, I explored a multi-level parallax effect that would shift and move as people walked by. This is an early demo showing Rami the parallax concept I wanted to do. In the end, the placement of the sign led us to choose a simpler 2-piece design.